Método QFD como ferramenta para desenvolvimento conceitual de produtos de madeiras da Amazônia

Abstract

The method QFD is new in Brazil and has been used by the few companies in different segments, aimed at improving the process of developing products and service needs of consumers. It can be used to identify requirements for different qualities of products. In this context, may be adopted by companies in the industry furniture to add value to products because of this industry be characterized as a segment of the wide variety of products in different forms and raw materials and which need to highlight differential. And particularly in the city of Manaus, because the industry furniture find itself in a stage of constant evolution and that presents a large supply of timber products so unorganized. We need to know the preferences of consumers, to define the requirements for primary products of wood. In order to apply the method to generate QFD the concept of wood-based products of the Amazon of consumers of three classes A1, B2 and C, selected on the basis of economic representative in the city of Manaus. A search was conducted with application of a questionnaire distributed to 100 per class, totaling 300 questionnaires. The data indicated the profile of consumers, products and preferred the quality of products. We used the program QFD designer5 for construction of dams quality. The definitions of the concepts of products by economic classes were generated from the selection of quality characteristics of greater value the relative importance of quality in the matrix. The results showed that there is little variability in preferences for products of wood between the economic classes. The products preferred by the three classes examined were: beds, for dining room table, chairs, and preferably only in Class A1 mobile office, only the Class B2 products for decoration as pictures guard, lights and magazines guard, only to Class C as objects of domestic use of wood and iron spoon to cut meat and the Class B2 and C wardrobes. The characteristics of quality for products of Class A1 involving raw material quality, good finish, innovative design, fitness for purpose; B2 solid wood, simple shapes, safety and durability and low price to C, be comfortable and durability. Based on the study concludes is a Class A1 prioritizes the design followed the quality of products, the B2 prioritizes quality followed by comfort and the quality C followed by the price of products. Conceptually products must be of solid wood with the possibility to merge with other materials such as metal or glass, have design, be of quality and price consistent with the cost benefit to being seen by consumers as products of high added value.