Capricho, senhora do tempo: cronotopo e autopoiese

Abstract

In the present project "Capricho, time lady: cronotopo and autopoiesis" is to study and understand how the communication system of Capricho worked and works to continue keeping the magazine for over 60 years. The autopoiesis of Maturana and Varela was used to understand the magazine changes and cronotopo, Bakhtin were used to understand the meanings present in reading. Therefore, we take as representative excerpts from texts placed in printed and digital editions of the magazine at various times to come to the conclusion that the publication can make an autopoietic movement over the years that keeps it there even with the transition from print to digital steadying not just a product but a brand.