Racionalidade e trabalho em shopping centers de Manaus, Amazonas

Abstract

One of the places commonly used for leisure and shopping is the Shopping Mall. This store conglomerate of various sectors provides convenience to the public that attends, to find in the same environment a range of offers. In order to better understand the operation of a Shopping Mall this dissertation seeks to understand the rationality of the work of Shopping Malls vendors in the city of Manaus. Therefore, it seeks to contextualize the economic branch that work which is still conceptual indecision fruit given the range of services they offer. Describing the development of Shopping Malls in the world, in Brazil and in Manaus, so as to demonstrate how the work of is influenced by Taylorist management mechanisms and Toyotist responsible for the precariousness of their activity, as well as the store environment that determine the propriety, the way of the seller all the time working as an actor in an attempt to entice your customer to purchase supported by a facade. We conclude that this type of work takes on a temporary basis given the high level of physical and mental strain, derived from the comprehensive cargo collection, leisure time usurping these sellers. This academic study is divided into three chapters and as a theoretical basis for the study of rationality and work, classical authors of sociology of work, geography, administration, economy and other relevant areas, as Bourdieu (1977), Durkeheim (1995), Marx (2011, 2008 2002 1996 1948), Engels (2002, 1996), Weber (2004, 2001), Goffman (2009) and Friedmann and Naville (1973) are studied as well as other authors, namely: Kon (1999), Giddens (2000), Harvey (1992), Ohno (1997) Pochmann (2004), Sorj (2000) and Santos (2000, 2006)