Implantação da indústria de higiene pessoal, perfumes e cosméticos - HPPC no Estado do Amazonas: estudo de caso

Abstract

This work focuses on a case study on the Implementation of Industry toiletries, Perfumes and Cosmetics - HPPC, Amazonas state, which, given its importance, could not be obscured, disregarding the importance of the topic. The study notes that with the establishment of the New Industrial Policy and Foreign Trade, the productive structure of Model Manaus Free Zone, now requires a minimal set of operations called "Basic Productive Process - PPB", in order to characterize the effective industrialization of a particular product in the area encouraged. This production process established by Law No. 8.387/91e regulated by Decree No. 783 of March 25, 1993, fixed and established the PPB for fifteen products, and Annex X, who set the rules for the industry HPPC. In general, the transition to the new traumatic first production model has been surpassed, and the results achieved over the 46 year life of ZFM is positive. In the specific case of HPPC industry, changes in legislation introduced by New Politics reinforced the expectation that the industry would benefit from the attraction of new businesses. The results presented in the study suggest that the fact that its contents have been heavily influenced by political bias, there was no synchronization between national and regional interests, the low relevance of the sector compared to other larger capacity to generate income and employment and placement Unlike large companies that were threatened with the possibility of the emergence of an industry competitor based on ZFM, were elements that made the policy established, not being able to attract a significant number of companies to the region and led to basic questions and the realization of this case study. The study provided, describe, evaluate and explain the process of drafting the policy in question and its results as to its effectiveness, efficiency, effectiveness and sustainability. The systematization of the study, its findings and contributions will enable the improvement when devising public policies at the time opens opportunities for new research