Estudo dos fatores influentes do nível de adesão ao comércio colaborativo no Polo Industrial de Manaus

Abstract

The advantages of collaborative practices, such as VMI, ECR, CR e CPRF, generically called as collaborative commerce, have been attractive for companies around the world. In Brazil, there is the case of Polo Industrial de Manaus, in which there are companies with low business integration with partners and companies with collaborative process highly defined and integrated. Knowing the factors that explain this variation is interesting to identify areas that can be improved in the company, once increasing collaboration level tends to increase benefits. On this fact, this research analyzed, through a methodology proposed in literature, the influence that factors grouped in four dimensions ( external environment , innovation , organizational readiness and information sharing culture characteristics ) have on PIM companies collaboration level. As result, several relevant aspects about the collaborative practice on PIM where found. The applied method for measuring the collaboration level made possible, above the medium level as the most common in PIM companies, the identification of some of the IT tools used in these companies. In order to achieve the main objective of this research, two analysis were performed: confirmatory factor analysis, associated to Cronbach s alpha test, and causal analysis. For the collaboration level measurement model, few adjustments were needed to fit the sample. However, for four dimensions model, more significant changes were needed : "external environment" dimension was removed, due to low reliability, and the quantity of variables that composed the other dimensions was reduced. After adjusting both models, the causal analysis could be performed. By analyzing its results its was possible to conclude that no evidence was found that the factors, suggested in literature, have some influence on the PIM companies collaboration level. Therefore, others factors must been investigated or another method for measuring the collaboration level must be applied in order to obtain more information about the suggested influence.