Design e tecnologia mobile: aplicativo móvel como auxílio ao turismo na cidade de Manaus

Abstract

The tourist market is an important global economic sector that is in constant expansion, contributing to GDP growth and improving the life’s quality of life of the local population, including in Brazil, which has a great diversity of natural, cultural, and historical attractions. Technological evolution, including the use of mobile devices and applications, is one of the factors that has most driven the sector, providing tourists with autonomy and information in real time. In this context, the city of Manaus has a great untapped tourist potential due to the lack of technological infrastructure. This research proposes the development of a mobile application to promote tourism in the city, improving the interaction between tourists and local attractions, seeking to offer a positive and coherent experience to users, based on design principles. The research objectives include proposing solutions for the needs of the tourist market in Manaus, identifying characteristics of local tourists, evaluating functionalities for the application, creating a graphical interface aligned with the design of mobile applications and developing a prototype according to the identified demands. The research follows a scientific methodological approach and uses the design method called Project E, which incorporates concepts of Interaction Design, User Interface Design (UI) and User Experience (UX). The application was evaluated through usability tests, demonstrating a positive acceptance by users.