A Gestão Estratégica de vendas como ferramenta de sucesso ao processo de produção: um estudo de caso

Abstract

The studies regarding organizational performance and sales techniques are focus the importance of structuring the process in sales activity with defined steps to increase profitability giving vent to the quantity produced. In this context, the strategic management makes up the very tactics of the business, making the efficiency and effectiveness of perennial production processes within organizations. Based on this, this work has the main objective to propose the implementation of strategic sales management in order to reduce inventory and maximize sales using coaching to promote organizational and behavioral change needed to involved. Important to note that to achieve the main purpose, it became necessary to report the sales process as a tool to gain competitive advantage in the market and thereby contribute to better organizational performance, including significant reduction of inventories. So suddenly this case study focused on the sales process happened within the Amazon Steel Industry in order to demonstrate that the application of coaching techniques can add value and better results, generally contributing 20% sales increase. The study also addressed the concept of sales of shares in relation to strategies to achieve clients emphasizing the importance of the ideal customer identification and the resources available, especially coaching to improve skills and behavioral skills for the work needed to create a new culture. Regarding the actual results, performance and profitability of steel Amazon achieved a 29% increase in sales and a significant reduction of inventories.