A influência da cultura organizacional nas práticas comunicacionais de uma instituição de ensino superior católica no Amazonas
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Universidade Federal do Amazonas
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Examine the influence of organizational culture on communication practices of a Catholic educational institution is the objective of this scientific research. Considering the methodologic aspects, this is an exploratory and descriptive study, with a qualitative and quantitative approach. It consists literature and field research with questionnaires and interviews and institutional documents research. The theoretical framework of Shein, Quinn, Fleury, Geertz, Chiavenato, Marchiori, Scroferneker, Curvello, Kunsh, among others, is the basis of data collection and analysis. In gerenal, the results showed alignment of culture and communication processes. In other words, the terms culture and communication show flatness actions with consistency in their communication skills and expression of their cultural values. The relationship between managers and teachers is informal and pursuit of dialogue constantly. The culture and communication of the research institution are what it means in terms of practices, concepts, the way of doing and relationships. Both provide the employees a sense of belonging and their recognition as part of the group. Contextualize them from the perspective of contemporary makes us reflect on the variables involved in this interdependent relationship, and also consider them as strategic resources that integrate and relate themselves in such way that any organizational action shall take into account their presence.
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OLIVEIRA, Rosângela Azedo de. A influência da cultura organizacional nas práticas comunicacionais de uma instituição de ensino superior católica no Amazonas. 2015. 133 f. Dissertação (Mestrado em Ciências da Comunicação) - Universidade Federal do Amazonas, Manaus, 2015.
