O processo produtivo básico da Zona Franca de Manaus como estratégia governamental competitiva: um estudo baseado na teoria das cinco forças de porter

Abstract

period of so fierce business competition, where until a simple news can disestablish any market, the competitiveness becomes an overweight factor in any segment of manufacturing sector. Notwithstanding to this scenario, the Industrial Pole of Manaus (PIM) offers fiscals incentives to the companies there established, with the counterpart of the accomplishment of the Basic Productive Process (BPP) determined by Interministerial Ordinance. The PIM needs, at the same time, to comply with competitiveness ordination and local development. This research studied the BPP as a competitive governmental strategy, firming as the main pillar, the five forces theory by Michael Porter. This research was delimited to study the LCD TV BPP. It is classified as an explorative and descriptive study. The data analysis was qualitative. Its expectation is demonstrate the establishment of BPP as a rule for production of goods in Manaus, as a competitive strategy. It also contributed with subsidies such for the Govern as the LCD TV Manufacturers, in their respective decision making processes.