Proposta de Educação Corporativa: uma ferramenta estratégica de apoio

Abstract

The changes that have taken place in the economy in recent years also remind us of changes in the educational field. Companies face rapid changes in technology, increased customer expectations, and the scale of competitive pressures. As the educational system has not accompanied the development of new products and technologies at the same speed, the business community invests and stimulates the professional training of its partners and employees. This work aimed to propose a strategic support tool to implement Corporate Education in organizations. Through a comparative study of the models of the Corporate Universities of the Bank of Brazil, Ambev and Caixa Econômica Federal in the aspects: mission, objectives and investments. As a result, the proposed model suggests that the variety of technologies allows to compose several structures, using the following components: educational portal, online learning management system, previously studied educational agenda, external evaluation service and value aggregation Inclusion of the organization's value chain (suppliers, customers, employees, contractors and the general public) in its educational agenda or in special training programs.