Educação Financeira por meio de uma plataforma interativa de investimento: a aplicabilidade da Inteligência Artificial (IA)

Abstract

This work conceptually develops an educational investment platform using artificial intelligence, which makes the investment process more intuitive and with a more assertive delivery to the users' goals, and for that, a research was carried out in search of knowing what the demands of society when the subject is investment, financial education and related topics. Proposals were made, based on the results obtained in the research, aiming to improve user access, such as the creation of an embryonic platform of what would be a robot that would clear doubts of the population in this sense. The information passed on sought to be assertive, considering the profile of potential investor of each individual and the analysis of their behavior. The methodology to be used in the project will be quantitative and qualitative, through extensive research with users of investment platforms, in order to analyze the level of knowledge in finance and the objectives they hope to achieve through financial investments. At the end of the research, considering what was verified in the theoretical framework, based on the results of the digital research, a considerable sample of the population of the state of Amazonas was obtained, and thus a platform was proposed that meets the demands of the population using technology and AI, and justifying the reason for using the application, which will also have a didactic role in order to teach the concepts of finance and help the user to become familiar with these terms and start their journey in the investment of market, this, now, in a lucid/conscious.