Blog do Juca Kfouri: Copa do Mundo de 2014 - aspectos de interatividade

Abstract

This thesis aims to analyze the Blog do Juca Kfouri: World Cup 2014 - aspects of interactivity. The methodology will be done by descriptive and critical research through two analytical models: the first, based on the information architecture (IA) of this blog, and the second through the content analysis of Bardin (2010). The specific objectives seek to clarify the theoretical supports that allow us to analyze Internet and its digital platforms, materials from the 2014 World Cup and its aspects of interactivity, contextualizing the above topics in the Blog do Juca Kfouri. With this you can perform the analysis and interpretation of data to then weave considerations relevant to the social context by identifying the aspects of interactivity in Blog. After the paths have been traversed, it was considered that the aspects of interactivity and interactions within the context of the study were median Blog and can be extended by Web 2.0 features, increasing the informational text features the texts, images and sounds, hyperlinks and hypertext.