Do material ao imaterial: design de serviço para a transposição virtual do acervo do Museu Amazônico

Abstract

This study aimed to develop, from the permanent exhibition, a proposal to transfer the objects of an anthropological and ethnographic museum to the web. During this period of suspension of on-site activities, it is worth reflecting on the importance of promoting access to museum collections through virtual exhibitions on the internet. To do so, we surveyed characteristics in the literature that underlie the construction of museological exhibitions, as well as we identified good market practices in the application of resources for the exhibition of museological items on the web and designed, together with professionals from the Museu Amazônico, a virtual presentation of their pieces. As a method of data collection, we used bibliographical research in order to know concepts and elements that permeate the context of museum exhibitions. We conducted interviews with professionals who work in the design of exhibitions to identify the relevance of developing a virtual exhibition for the Amazon Museum. We analyzed exhibitions available on the internet, in order to identify the resources that can help in the construction of the product of this research. From the data analysis, it was possible to understand that the internet can provide a different interaction for visitors, through the resources of this medium. However, we identified the Museu Amazônico's difficulties in making its collection available even with so many attributes at its disposal. Thus, we used some service design tools to address the problem, combining the participation of a museum professional in building the solution. Finally, through the study carried out, we identified that online virtual exhibitions are ways to expand access to items in the collection, helping to reduce the distance between museum and visitors, while providing opportunities for knowledge about the place, especially at times where there is no possibility of working in person.