Estratégias competitivas de produção: um estudo no Programa de Ginástica Laboral de uma instituição sem fins lucrativos

Abstract

The production strategy has presented as one of the main factors of competitiveness in business. Therefore, many organizations goods and services have invested in improving operational performance, is the light of market requirements, is based on available resources. Such strategic schools became the main adopted by organizations as a management model of production. In manufacturing, many studies have been made in this direction, however, in the service sector, surveys need greater depth, there is a view of the inherent characteristics of the sector. In this direction, we seek to know to what extent the operating performance contributes to market performance in the service sector? For the study, we investigated the operating performance and market labor gymnastics program of a nonprofit. For this, there was a descriptive quantitative research through document analysis and questionnaire to 34 client companies in the Industrial Pole of Manaus. was obtained as a result, the reasons for the acquisition of the service, operational performance variables that are determining factors for purchasing decisions and contributing to the SESI option, while the service provider. Finally, he pointed to opportunities for improvement in the care process, via value stream mapping, to strengthen the priority attribute of the service at customers vision, aiming to strengthen the market performance.