A linguagem visual do livro didático

Abstract

This search presents as theme the visual language of school-books, perceived as all the expression and organization of the school contents through the basic visual elements (point, line, volume and texture) including photographies. We did the search about the performance of this language in the school-books on the fourth year of Elementary School of the Pintanguá Project Collection, having as premise the following understanding: the language shown in the school-book has a direct interference in the knowledge formation of the student and his learning dynamics. To do the direct observation search on the books, we used the contents analysis technique starting on the category methods by boxes of Bardin (2006), in that one for previous reading they are defined the categories and during the observation the register units are classified according to that of pre-definitions. The analysis is quantitative and qualitative because we worked with both frequency registers and the qualitative analyzing of the registered data, having the intuit of mapping a graphic profile of the books and, at the same time, analysis the possible effects of the present visual language. The search had as theoretical framework the comprehension of Piaget´s genetic epistemology and graphic design composition techniques based on the Gestalt Theory as an organizer of a visual composition. The empirical search data are presented in two moments: the first one has some image qualitative analysis and the books activities according to the category of the search; the second moment presents the list of quantitative of visual resources shown by the books in such a way that we could realize several interpretations, for example, the larger utilization of photographies and pictures in the Portuguese Language book and tendency to not much pregnance in the Mathematics book. In the end of the analysis it was possible to punctuate the predominance of different strategies of communication used by the books, to indentify the illustrations styles used in the books and to do inferences about the importance of the visual language in a context of education, including the observation of the different actors in this process.