Estratégias para definições de tecnologias interativas visando engajamento de audiência em diferentes tipos de eventos

Abstract

Events represent moments that are celebrated through instruction and/or ritual to meet specific needs. The public that attends these events constantly has different ways to interact and feel engaged during the events. Thus, event organizers are increasingly concerned with providing alternative engagement and experiences. To explore these interactions, an application of technologies for this engagement has been growing. However, event organizers do not have specific rules that choose us according to and defects of different events form the strategy that expands this experience, a greater technological interaction with the public. In order to support event organizers in decision-making strategies, this work presents heuristics that provide a basis for audience engagement in different types of events. With regard to problem solving, an approach focused on the construction of heuristics was used. To define the heuristics, a series of relational criteria was mapped in order to combine technologies for a given event. Finally, the heuristics were in exploratory studies carried out in the context of events and validated from a recommendation system prototype.

This popularization is attributed to the public's interest in new experiences and in contributing to the event's participation. In this context, event organizers look for a systematized strategy that brings together and relates the strengths and weaknesses of different types of events, in order to determine the most effective technology to engage the public.

To achieve the objectives of this dissertation, features and technological insertion in different types of events, sources of experimental studies and, later, the heuristics of technological insertion to integrate and other events were discussed.