A Feira do Peixe e as estratégias de trabalho

Abstract

The present work was based on a general objective of producing didactic material for basic education, about the perception of the workers of the fish fair, about the marketing strategies and, to achieve this objective the Fish Fair in Tabatinga was characterized, with point of departure the period of closure to understand the changes in its social, economic and environmental aspects in the forms of marketing during this period and thus also identify the work processes and marketing strategies of the fish from the perception of the workers; and describe the marketing strategies of the workers of the fish fair in the closed period and generate a pedagogical didactic product on the proposed theme. The present research was based on methodological strategies: (1) area of study: fish fair in Tabatinga-Am; (2) was characterized by the theoretical assumption: of systemic complexity, based on Morin, (2014); (3) had as a methodological approach: the case study, based on Yin (2015) and (4) the operationalization of the field work that was subdivided into three stages: collection of bibliographic data, historical and documentary data; a survey of historical data and documentaries, which was called Exploratory research, which had as its target audience: the fish fair workers identified as the first group and civil representations, here called the second group; The field research that took place from the data collections had as objective to obtain information, versions and impressions through the weekly visits, in this way it was observed that the fishing resources are managed by several measures presented throughout the work that, historically , have been implemented without any official evaluation of the competent bodies, such as: compliance with the legislation of non-commercialization of fish at the Fair during the period of closure, it can be identified that there is shared management integrating the bodies responsible for fishery resources, Fair and society in general.