A ciência na capa: tecendo significações na expansão da cultura científica

Abstract

The research presents the communication of science in the covers of magazines, constituting from a relational reading, with the objective of understanding how the visual language constructed by the editorial design can make possible the generation of meanings in sketches of attractor movements, constituted by Systems. It can be affirmed that the results of these semiotic and systemic movements provide, to a certain extent, the expansion of contemporary scientific culture, considering the relations of the languages contained in their visual representations. The present study is methodologically delineated as a qualitative, descriptive and exploratory research, based on theoretical precepts regarding the research developed from the approach of Complex and Ecosystemic Thinking. More specifically, we seek to organize a dialogue between the assumptions of Vogt (2006), Kunzler (2004), Prigogine (1996), Lipovetsky (1996) and Luhmann (1999), with the knowledge of editorial design, seen here as a space for understanding Of science, in a system of visuality that proposes us reflections about the forms of expression and communication of science. With this vision, we consider not only the process of meaning of science, but also the expansion of this culture of scientific communication as a social and autopoietic operation developed within a network and capable of reproducing itself.