Um diagnóstico da gestão estratégica baseada no balanced scorecard: um estudo de caso

Abstract

The BSC consists in a tool for translating and monitoring the strategic management, taking into account the interaction of non-financial assets of an organization, such as innovative processes and products, qualifications and motivation of the employees and information systems, as a way of maximizing the financial results of the company. With the analyze strategic management practices in BSC-using companies that achieved expressive results, Kaplan and Norton concluded that in those companies it was possible to identify the repetition of some practices related to strategic management, and that was the key factor behind their superior results. The consolidation of those practices in five principles originated the Strategy-Focused Organization - SFO model. Using the case study technique, this essay aims at analyzing the state of applicability of the SFO model on the strategic management of the UN-AM, which is the upstream unit in Petrobras responsible for exploring and producing oil and natural gas in Amazon region. In order to carry through the case study, besides bibliographical research, primary and secondary data were collected in a way that allowed the characterization of the SFO Model and the description of the Petrobras Strategic Management Plan and its relations with UN-AM by means of a qualitative research, twenty four practices of strategic management were analyzed, verifying the adherence of each of the practices to the five principles of the SFO Model, identifying strengths and improvement opportunities related to the Unit's strategic management. The results found in the case study indicated 22 observations on the strategic management process of UN-AM, among strengths and improvement opportunities that may be analyzed in order to adjust the Unit's strategic management.