Leitura de poéticas em suportes alternativos: mercado nas margens e manifestações literárias

Abstract

The present study sought to analyze two supports and the literary poetics that these materialized, being these the fanzine and the e-book. It is understood that one of the characteristics of the contemporary context lies in the established relation between Art and New Technologies. In this sense, it is understood that the term support has been updated with the configuration of new formats, which has altered the interaction between the elements that make up the literary communication, re-signifying values, methods of reading and theories about literary compositions. After identifying that both objects deviated from the standards proposed by Antonio Candido (2013), it was verified that these supports configured their own dynamics and markets in the margins of the conventional book trade. To understand how these markets were constituted in modernity, it became necessary to study the relations between different cultures existing in the Brazilian scenario. Important references were the studies on Alfredo Bosi's Dialectic of Colonization (1992), the understanding of Hybrid Cultures (2014) by Nestor García Canclini, and Homi Bhabha's The Place of Culture (2015). For the reading of literary texts, the methodology applied sought to respect the peculiarities of each material, recognizing that each poetic required a method of reading itself. For the analysis of poetics in fanzine the dialogism theory was used, extracted from Dostoevsky's Problems in Poetics (2010) by the Russian linguist Mikhail Bakhtin, and this was adapted to the lyric. The reading of poetics in the e-book was based on Linda Hutcheon's Theory of Parody (1989), as well as the seer poet's theory developed by Frenchman Arthur Rimbaud and Theodor Adorno's Humanity with Lyric and Society (1983).