Avaliação de desempenho da logística interna como fator de ganho empresarial: um estudo de caso em empresas subsidiárias do grupo Power Energy

Abstract

Unpredictable market shares, rapid changes in processes, changes in consumption and volatility levels of demand are some elements that characterize uncertainty in the market today. In this scenario, many companies seek new ways to become and / or remain differentiated. This way, the importance of research in this area, where this thesis sought to an exploratory study in a multinational company subdivided into subsidiaries in the branch of service in the area of power generation that operate in the Amazon. The purpose of this research is to understand how the organization assesses the performance of internal logistics operations and compare the measurement systems used with those indicated by current literature. Thus, conditioning was continuously improve the measurement of processes, indicating a competitive advantage in its strategic planning in order to contribute to increasing competitiveness and raising the level of services in its segment. He also applied a semi-structured interview with key business people and an extensive documentary analysis. The study also revealed that the performance of logistics systems investigated have significant conceptual differences within the company investigated in relation to that indicated by the literature used and the persons responsible for undertaking the process itself is deeply unaware of organization and business, where he noted there is a lack of tools to assist them in making strategic decisions, only the prevailing conception of cognitive professional members.