Ecossistema UFAM: a complexidade da cultura organizacional em interface com a comunicação

Abstract

This study hasto study the relationships between the organizational culture and the internal communication existing in the communication processes of the Administrative Center of the Rectory of Ufam. The theme was designed based on the complexity paradigm of Edgar Morin, a method used in studies that requires a more complex analysis of processes, since it seeks to understand the complex relationships existing between servers and organizations, considering that these relationships tend to built or rebuilt according to the existing culture in the environment. Studies on organizational culture are conducted, according to Martin (2001), considering three perspectives: integration, differentiation and fragmentation, taking into account the degree of consensus among members of the organization in relation to cultural manifestations. Through these perspectives it helps to understand internal communication in interface with the organizational culture, considering that it is a tool in the interaction between the public and the organization. Data collection took place in 2019 through documentary research and the application of an electronic semi-structured questionnaire. Data analysis was performed in the light of the proposed theoretical framework. Organizational communication, according to the perception of the employees of the Administrative Center of the Rectory, presented itself as a communication closer to the instrumental, technical and information-oriented dimension, however the participants understand that communication should be used strategically to reach the organization's objectives. Communicational ecosystems help to understand the interface between communication and culture in a perspective of a system that all possibilities must be considered. In this way, the research results responded to the problem and leads us to conclude that the results achieved responded to research expectations by demonstrating that this study points out that the manifestation of Martin's three perspectives (2001) occurs simultaneously, making the IES organizational culture complex.