Design e perspectivas interdisciplinares: modelo visual para o trabalho conjunto na Assessoria de Comunicação da Universidade Federal do Amazonas (ASCOM-UFAM)

Abstract

In the communication departments of organizations, the design and communication areas need to act in an integrated way through the planning and execution of projects and actions that contribute to the establishment and maintenance of relationships with different audiences. Therefore, the main objective of this research is to investigate the interdisciplinarity between design and communication in the context of professional practice in the Communication Department of the Federal University of Amazonas (ASCOM-UFAM). The interrelationships between the areas in the scope of communication department were determined and the activities developed by professionals at ASCOM were described, verifying the congruences and inconsistencies. Through the analysis of the process of professional design and communication practices at ASCOM UFAM, a visual model of procedures was elaborated in order to improve the activities developed by the two areas of activity. The research is of an applied nature, with a qualitative approach and an exploratory and descriptive nature. The methodological procedures involve bibliographical research and case study, with the deepening of the work process and professional practices at ASCOM-UFAM through documentary research in sources provided by professionals and/or available on the Internet, systematic observation in the work environment, and interviews with ASCOM staff. The consolidation of design as a strategic area at ASCOM presupposes the involvement and support of the sector manager in conducting a joint planning with the fields of communication, which implies to design the thinking that goes beyond visual projects and gradually integrates decision-making, articulating knowledge, techniques and processes with the other members of the communication department. The visual model developed for ASCOM aims to strengthen the connection points in the work developed by the areas in the department, thus contributing to the fulfillment of organizational objectives and the effectiveness of the activities and proposed actions.