Meio digital como ambiente de inovação das estratégias de marketing do comércio local

Abstract

The information, technology and digital platforms form the foundation of large companies in this post-digital moment. Those born in 2010, three years after the launch of the world's best-known smarthphone, are experiencing a momentum partly driven by algorithms, which are embedded in mobile devices, wearable technology and digital platforms, all connected by 4G internet medium. It is no coincidence that the five largest companies in the world are based on technology and digital platforms, these companies are called big techs, literally large companies with global reach. This scenario has motivated this research, which aims to create a digital platform that benefits local businesses to better disclose their products at a lower value while providing the final audience with a fast and hands-on experience, bringing real-time promotions to that can plan and save on purchases. To guide the trajectory of this research, the following steps were defined: 1) Define guidelines and improvements from a pilot project. 2) Test the prototype with typical project users. 3) Make the final project available online with adjustments derived from prototype testing. The preliminary result showed an interest from the final audience to use the tool as a source of research before making their purchases.