Estratégia de inovação em serviços para a Sustentabilidade Econômica – estudo de caso em uma empresa no ramo de serviços.

Abstract

Currently, much is discussed about strategies and relationships between organizations that support a system of innovation and development of technological capabilities in industries. This article has the main theme to present innovation strategies for sustainability, since the company studied does not have in its organizational culture a sector of generation of new services. The research demonstrates strategic methodologies of innovation, in order to systematize generation of new services, contribution to organizational sustainability. In order to do so, a case study was carried out in a company that provides services and is based on scientific articles. The study presents the evolution in the generation of new services in sector D of the research company, after application of the "World coffee" methodology and Innovation stimulus model. The methodologies favored the services sector regarding the generation of ideas and implementation of new projects contributing to the economic sustainability of the organizations. Thus, adopting innovation strategies in services is a necessary factor to guarantee market competitiveness and to add value to the products / services of organizations that aim at the sustainability of their business.