Estratégias organizacionais como fator de indução do desenvolvimento de potencialidades regionais: um estudo sobre o agronegócio do açaí de Codajás

Abstract

The use of organizational strategies to meet the objectives of an organization is an ancient practice, which has military origin leaded by Sun Tzu and Prussian general Carl von Clausewitz and widespread in the business environment to maintain business competitiveness. Although there are many strategies at various levels, which could be addressed with much greater detail, the author chose to present some of them that might attract more interest and/or be more useful to managers, presenting some definitions of strategic management, where some relations are discussed with the concept of business strategy and its application for a federal public institution. The goal is to demonstrate its applicability in the implementation of public policies on regional development, based on the use of regional potentialities that can promote sustainable development of agribusiness from the Amazonian biodiversity. The Açaí, an Amazonian regional potentiality, is the case study presented in this study, which project was implemented by the Superintendency of the Manaus Free Zone - SUFRAMA, based on cooperative model, using organizational strategies.