Aplicação de uma inteligência artificial conversacional para comunicação do programa de integridade: um estudo de caso na Universidade Federal do Amazonas

Abstract

This study investigated the feasibility of using chatbots to enhance the communication of the integrity program at Federal University of Amazonas. The results revealed that the university's administrative and academic structure presents significant challenges for the communication and dissemination of integrity initiatives, highlighting the need for more effective strategies. To demonstrate feasibility and usability, two chatbot prototypes were developed: one for the institutional website and another integrated with WhatsApp. Most respondents consider chatbots promising for reinforcing integrity, although there are concerns about their ability to handle complex issues. Suggestions to improve the integrity program include promoting the culture of integrity from recruitment, implementing more frequent and diverse campaigns, and creating decentralized Integrity Management Units (UGI) or designating staff to represent the UGI at each university campus. It is concluded that the implementation of chatbots, combined with strategic communication management, could strengthen the culture of integrity.