Jornalismo Online: a aplicação dos ecossistemas comunicacionais e a convergência de mídias nos Portais EBC, em Brasília e D24AM, no Amazonas

Abstract

When verifying that online journalism sometimes tends to be a field of mass communication dominated by superficial information, it identifies the need to understand the contributing factors, which in this matter, the convergence of media can bring. When opening technological spaces that allow a greater depth of events, its capacity to offer a more cohesive set of information to society is observed, starting from the point of view that society has a demand for more detailed information on certain subjects of interest. In this sense, we sought to understand how the media convergence paradigm, applied in the form of special multimedia on the internet, contributes to the process of forming a better informed society. In this sense, the methodology approach originated an analysis of communicational ecosystems, their contributions and observations in the face of the phenomenon of changing information consumption habits that contemporary society has acquired with the advent of the internet. To weave this process, an exploratory-descriptive research with a quali-quantitative approach was carried out, with the intention of verifying the ways of implementing the different media formats that prevail in the multimedia specials in two specific cases, the EBC Portal, in Brasília and the D24AM Portal, in Amazonas through content analysis. At the same time, the production style of the reports was analyzed, the types of reactions that the internet audience has on this type of deeper content, the viability of these more robust productions in the aforementioned portals and the search for this type of information throughout the time. In view of this analysis, it was understood that the superficiality of some contents is part of the daily process of informing people, while they only choose to delve deeper into subjects whose interest is greater. In this way, the ratings of the multimedia specials surveyed, compared to the numbers of the portals, were lower than those experienced in content with a lower index of deepening of information. It is concluded, therefore, that the elaboration of contents in the format of special multimedia, due to the demand of professionals of production time that they presuppose, can only be realized in information that have a greater demand from society. On the other hand, it was possible to verify that the interaction, as a rule, is based on the audience's point of view on the subject and not necessarily on the media characteristic used, at the same time that it was also found that the process of forming a society with better information consumption habits does not depend exclusively on the media effort to offer more dense content, but which originates, fundamentally, from a social education process that raises awareness of the importance of a democratic society having deeper knowledge about the events recorded in the media.