O Sistema de Comunicação como gerador de resultados positivos no IFAM: um estudo de caso no Campus Manaus - Distrito Industrial

Abstract

The information is a necessity of our times, reaches different areas of knowledge and is present in daily life of everyone. Any public institution that does not prioritize communication tends to be retroactive in its productivity. Thus, participatory and democratic leadership is of paramount importance for both internal communication with regard to the relationship between employees, and externally, to keep up with technological advances of the globalized market. Every organization to achieve its mission to encourage dialogue, exchange of information between the executive management and operational base in pursuit of quality of products or services. This study examined the process of communication in Campus Manaus Industrial District of the Federal Institute of Education, Science and Technology of Amazonas - CMDI / IFAM, identifying organizational strategies that minimize barriers identified in the communication process that institution and result in productivity improvements. This research sought to make a diagnosis of the communication process in CMDI / IFAM that identified bottlenecks of internal communication and developed a new flowchart, based on Blue Ocean strategy, proposing actions that optimize communication in the institution, making a retelling of communication with based on two fundamental supports that go together: social and technological . The use of the Blue Ocean theory is justified by integrating functional and operational activities of communication by proposing a new value curve from the existing reality to, through the model of the four actions, eliminate points considered essential to communication, reduce those below established standards, raise that should be above the standards and create attributes never offered by the communications sector. In order to have achieved the goals outlined a case study was conducted, with the universe for all servers in the CMDI / IFAM which were investigated through questionnaires consisting of open and closed questions, providing data that allowed us to evaluate the process of communication will be effected through the application of tools that enable institutional change and growth, targeted for an open, transparent and credible communication.