A Lei Rouanet e suas perspectivas comunicacionais ecossistêmica em Manaus

Abstract

The Law 8.313/91 known as the Rouanet Law was created to democratize culture and is the most important tool for implementing Brazilian cultural policy. However, the normative is controversial. The motivation of this research is understanding why many cultural producers do not present cultural projects to receive benefits from the Law as well as why those few projects that are presented and approved for attracting incentivised sponsorship are unable to raise financial funds with the supporters. To answers these questions, we conducted a qualitative research, using the ethnographic method and, in the study of the media and the communication, we used the communicational ecosystems theory. As a result of the scientific analysis, we understand that there are many representations of the law being very bureaucratic and centered on few artists and that there is a “demonization” in the use of its benefits, which is cause of the city of Manaus having one of the worst rates in terms of cultural consumption in the country and an inexpressive number of cultural projects supported by the Federal Incentive Law. Finally, we believe that the present research will help professionals to democratize access to culture, through the implementation of the Rouanet Law in Manaus.