Avaliação dos serviços prestados por uma galeria popular de Manaus: o caso da Galeria Espírito Santo

Abstract

The quality management in services has been becoming one of the most relevant areas of research in Production Engineering. Given this, the services sector has been assuming an important role for the development of the economy, since it is inserted in a highly competitive business environment. This is due to the sharp increase in the sector, taking the leading position in the generation of formal jobs in the country, surpassing the industries, thus generating employment and income. It is believed that it is necessary to seek improvement in all its processes, since in the production of services there is the inseparability of the productive process of the final product. Service management becomes a relevant differential and always requires evaluating the satisfaction of those involved. In this way, satisfaction can be regular, but quality is particularized as a long-term parameter, since it needs tools that allow measurement and monitoring constantly. The present study dealt with the evaluation of the services provided by a popular gallery in Manaus and had as a problem to analyze the impacts generated by the process of transfer of street vendors from the streets to the Espirito Santo gallery. In this context, we tried to answer the following question: How to evaluate and measure the quality of services perceived by the permission holders allowing their continuous improvement? In view of the foregoing, this dissertation had as general objective to analyze how the licensees evaluate the quality of the services, based on the Likert scale, to measure the perceived quality, that helps to its continuous improvement. In order to do so, the following specific objectives were established: to demonstrate the dimensions of quality, to analyze the socioeconomic impacts generated by the licensees installed in the Espírito Santo Gallery, to map the obstacles that hamper the quality of the gallery services and to evaluate the results found in the study of cases, proposing actions for improvements based on the gap identified by the SERVQUAL model. The methodology used to carry out the case study consisted of field research in which the application of structured questionnaires composed of 18 questions for the 200 gallery licensees applied in the months of February and March of 2015 were also carried out. Documentary analyzes provided by the research organization. The results of this field survey provided an overview of the quality of the services and the obstacles that hamper the provision of the services offered