Planejamento de PD&I: um estudo sobre o perfil inovador das empresas beneficiárias da lei de informática da Zona Franca de Manaus

Abstract

There are numerous investment possibilities in RD&I arising from tax incentives under the Western Amazon and Amapá Information Technology Act. Withal the importance of prospective studies of future analysis and Corporate Venturing strategy for companies' RD&I planning to support the takeover decision of managers. Hence this study aims to identify the RD&I planning process in Information Technology and Communication goods companies in the Manaus Free Trade Zone that receives and carry out projects under the information technology law, in the perspectives of technological prospecting and formats and innovation programs for companies. The general objective of the research is to analyze the relationship between the innovative profile of companies benefiting from the Manaus Free Trade Zone Information Technology Act and their RD&I planning. The research pursued the following specific objectives to reach the general objective: 1 - Map tools and methodologies for RD&I planning in the perspectives: Technological Prospecting and Corporate Venturing Strategies; 2 - Identify the company's innovative profile and the use of technological prospecting and Corporate Venturing methods for planning RD&I actions in the Western Amazon and Amapá IT Act; 3 - Analyze the maturity of RD&I planning from the perspectives of formalization and strategic importance. Methodologically, a documentary analysis of the forms of the RD&I Plans of the companies participating in the Test of the New RD&I Assessment Methodology was carried out. It enabled the identification of the elements that are inherent to the RD&I Planning process of the companies. Not only that but also identified the innovative profile of the companies that invest in IT Act 8.387/1991, such as RD&I management, team qualification, obligation to invest in RD&I, types of products encouraged and their production stages, identification of RD&I Planning techniques and methods in the perspectives of technological prospecting and Corporate Venturing strategies, identification of the maturity of techniques and methods in the formalization and strategic importance in RD&I and investment strategies in RD&I. The product of this stage guided the elaboration of several analysis categories used in this research. The results point to RD&I planning that is still poorly systematized and structured in prospective methods and Corporate Venturing. The main methods used are creativity and descriptive and low use of methods aimed at Corporate Venturing. Its RD&I strategy aims to improve the production process and update technology to keep it out of the market.