Design de jogos analógicos: desenvolvimento de um jogo de tabuleiro como ferramenta de comunicação estratégica para a Universidade Federal do Amazonas

Abstract

Serious games are part of a category of games with specific purposes that go beyond entertainment and have been used for a wide range of purposes, including as customized strategic media to insert organizational messages in a playful and immersive way. This research addresses themes from the areas of game design, serious games and analog games, aiming to develop a serious board game that informs students of the three grades of high school in the State of Amazonas about the structure, courses, services and opportunities offered from the Universidade Federal do Amazonas (UFAM). For this, a design methodology was used aimed at the production of analog games based on the FCECF and Quest 3x4 methods. As a result, the board game “Campus Quest: a university adventure” was developed, which presents the University and many of the opportunities it has to offer in a playful and interactive way, thus fulfilling a function of social innovation and of a strategic tool for communication, as it seeks to benefit the students for whom it is intended and also the Institution.