A qualidade do atendimento ao público: um estudo de caso no Instituto Municipal de Planejamento Urbano – IMPLURB/Prefeitura Municipal de Manaus

Abstract

The quality of service in public services is vital for society, especially services for urban mobility. This work aims to analyze the quality of the service provided to the user of the Municipal Urban Planning Institute (IMPLURB), an organ belonging to the Municipality of Manaus (PMM), aiming to propose improvements aimed at citizens. The specific objectives are: to identify the profile of users of the services; Evaluate the perception of service providers regarding the quality practiced, seeking to qualify the service according to their need; And propose improvements based on Total Quality Management (TQM). Regarding the methodology, the research is of the descriptive type, of quantitative nature; As well as the means, bibliographical, documentary, case study and field research, using 139 (one hundred and thirty-nine) questionnaires with structured questions for data collection. The questionnaire was divided into five dimensions: tangibility, reliability, responsiveness, security and empathy, with a weighting in the SERVPERF (Service Performance) scale method. As for the statistical data, the free statistical software R 3.0.3 was used. The results show a positive general perception of 64.8% of service takers, regarding the quality practiced. It is recorded that of the 22 assertions studied, only four presented indices below the average (physical space unsuitable for people with special needs, requested services delivered outside the promised time, body does not open exceptions to attend at different times if users have an extra need , And the use of the Internet or the telephone for information and scheduling were not channels of service of the service that sought. On the other hand, five assertions achieved an approval rate equal to or greater than 80%, namely: 80% believe that they receive the guidelines correctly in the first contact; 86.4% feel that servers transmit responsibility in the performance of their tasks; 85% believe that servers are capable of serving users; 82% believe that servers treat users with attention and cordiality; And 84.1% say that the servers show respect and respect to users. Thus, above-average rates revealed by this research may provide reflections on the quality of the service provided to the Autarchy user, thus collaborating with proposals for improvements aimed at assisting the citizens of Manaus.