Análise econômico-financeira das empresas AMBEV, Coca-Cola e Pepsi com base nos critérios de investimento de Warren Buffett

Abstract

Currently, non-alcoholic drinks consumption is shrinking, what was 88.9 liters per person in 2010 increased to 80.6 liters in 2014 (ABIR, 2015). This challenging environment in which they are the beverage industry requires increasing attention of managers and investors in decision-making. Thus, it is through the economic and financial evaluation of investments that can project the success or failure economic, based on the variables that make up the financial statements. However, some investors can get good results even in the face of a negative scenario, is the case of Warren Buffett. Before the above, this study aims to economic and financial analyzing Ambev companies, Coca-Cola and Pepsi based on Warren's investment methodology Buffett proposed the work of Andrade and Koshio (2014) to see if such companies have a competitive advantage long term on the scenario outlined. Therefore, it has the following objectives: i. Identify and compare the criteria of Warren Buffett for each account group, according to the methodology used by Andrade and Koshio (2014); ii. Sort criteria Warren Buffett as the Zurra methodology (2008); iii. Assess whether there is a relationship between the valuation of the price of the Shares to the rating methodology of Warren Buffett criteria via weighting Zurra weight system (2008). The research was classified as the goals as exploratory, descriptive explanatory, using procedures as bibliographic and documentary survey with qualitative and quantitative approach. The results showed that the methodology of Andrade and Koshio (2014) was not sufficient to determine the level of satisfaction of the criteria of Warren Buffett, only determined the level of service to investor criteria. However, when using the Zurra methodology (2008) was able to sort the satisfaction of the criteria of Warren Buffett whose results showed satisfactory level for Coca-Cola, or durable competitive advantage. However, by correlating the historical price of the shares with the classification methodology of Warren Buffett criteria via weighting Zurra weight system (2008) found that Ambev pointed valuation superior to the other companies disproving the results in the classification the satisfaction of Warren Buffett's criteria.